WholeHearted — Manifesto, Visual Merchandising, Packaging, Video
WholeHearted is Petco's house brand, high-quality, natural food for dogs and cats. I joined the team when we were in our infancy, and saw us through multiple line expansions and scrappy marketing efforts to become a million-dollar brand. As a writer for both brand and marketing, I helped to develop our positioning, elevate our communications, and partner with real-life pet parents who swear by WholeHearted. The result was a following that nobody expected.
WholeHearted is Petco's house brand, high-quality, natural food for dogs and cats. I joined the team when we were in our infancy, and saw us through multiple line expansions and scrappy marketing efforts to become a million-dollar brand. As a writer for both brand and marketing, I helped to develop our positioning, elevate our communications, and partner with real-life pet parents who swear by WholeHearted. The result was a following that nobody expected.
Seasonal Collections — Naming & Branding
One of the ways Petco differentiates itself from the competition is through its exclusive, in-house developed and designed Owned Brands. Spanning the categories of supplies, wellness, consumables, fashion, toys, travel, and beyond, Petco Owned Brands stands for vet-backed expertise and stringent quality standards. I joined the team to provide naming and branding to new lines and extensions.
One of the ways Petco differentiates itself from the competition is through its exclusive, in-house developed and designed Owned Brands. Spanning the categories of supplies, wellness, consumables, fashion, toys, travel, and beyond, Petco Owned Brands stands for vet-backed expertise and stringent quality standards. I joined the team to provide naming and branding to new lines and extensions.