SEPHORA
Sephora is your beauty editor best friend—cool, knowledgable and still approachable. I brought this voice into weekly emails as the lead writer—each one with a story to tell and an invitation to explore.
Sephora is your beauty editor best friend—cool, knowledgable and still approachable. I brought this voice into weekly emails as the lead writer—each one with a story to tell and an invitation to explore.
Holiday 2016 | 25 Days of Deals
Expanding on the overarching holiday campaign, 'Tis the Season, Love is the Reason, our digital team decked out Sephora.com for the festivities. Each day, a new offer became available as shoppers hovered over the calendar date during the month of December, ending with Christmas Day. For the mobile app The Daily, deals are voiced in a slightly more casual, conversational way. |
Skin Superfoods
You’d rather hike a forest than count miles on a treadmill. You’d rather eat lunch with the sun on your face than sit in a cubicle. You’d rather jump in the ocean than lie by a pool. You feel best when you’re soaking up nature, and it’s the same when it comes to your skincare. Our advice? Put some food on your face. Then get outside and live your best life.
You’d rather hike a forest than count miles on a treadmill. You’d rather eat lunch with the sun on your face than sit in a cubicle. You’d rather jump in the ocean than lie by a pool. You feel best when you’re soaking up nature, and it’s the same when it comes to your skincare. Our advice? Put some food on your face. Then get outside and live your best life.