Petco
All About Pets 2.0
At the heart of our 2018 campaign, we let the pets do the talking through close-up photography and funny, relevant, first-person headlines. Our differentiator? Finding the humor and truth in life with pets.
All About Pets 2.0
At the heart of our 2018 campaign, we let the pets do the talking through close-up photography and funny, relevant, first-person headlines. Our differentiator? Finding the humor and truth in life with pets.
Headers and Banners, Oh My!
Sometimes it's not about the killer concept. It's about making the day-to-day web copy work sound as purposeful and playful as the bigger-budget projects. Here's a sampling of my favorites.
Sometimes it's not about the killer concept. It's about making the day-to-day web copy work sound as purposeful and playful as the bigger-budget projects. Here's a sampling of my favorites.
Bond & Co. Fall Fashion Show
Feed the models! Nothing better showcases our in-house-designed apparel like a runway show featuring Instagram's most famous puppers. My script put a cheeky canine spin on the slightly bigger fashion show happening in New York at the same time.
Feed the models! Nothing better showcases our in-house-designed apparel like a runway show featuring Instagram's most famous puppers. My script put a cheeky canine spin on the slightly bigger fashion show happening in New York at the same time.
No More Artificials
When you love pets, you do what's right for them. Which is why Petco decided to remove all dog and cat food and treats with artificial ingredients from its shelves. Bold headlines and close crops made this social, display, and email campaign disruptive.
When you love pets, you do what's right for them. Which is why Petco decided to remove all dog and cat food and treats with artificial ingredients from its shelves. Bold headlines and close crops made this social, display, and email campaign disruptive.
Unleash Your Pride
In 2019, Petco Pride was born to ensure that all Petco employees can be their whole, authentic selves at work and that our company celebrates pet-loving families of all kinds. Our creative team took that messaging and ran with it, giving Petco Pride a fresh look and feel so that we could all march our tails off at San Diego Pride.
In 2019, Petco Pride was born to ensure that all Petco employees can be their whole, authentic selves at work and that our company celebrates pet-loving families of all kinds. Our creative team took that messaging and ran with it, giving Petco Pride a fresh look and feel so that we could all march our tails off at San Diego Pride.
Think Beyond Bad Breath
70% of cats and 80% of dogs show signs of dental disease by age 3—numbers that left a bad taste in our mouths. We challenged pet parents to think below the surface and ask themselves, “what’s my pet’s mouth really trying to tell me?”
70% of cats and 80% of dogs show signs of dental disease by age 3—numbers that left a bad taste in our mouths. We challenged pet parents to think below the surface and ask themselves, “what’s my pet’s mouth really trying to tell me?”