EXPERIENCE
E.L.F. BEAUTY • OAKLAND, CA (REMOTE)
SENIOR COPYWRITER • JAN. 2023—PRES.
• Research, concept, and write copy for retail, digital, and packaging for e.l.f. SKIN, Well People and KEYS Soulcare (within e.l.f. brands)
MILANI COSMETICS • LOS ANGELES, CA (REMOTE)
SENIOR COPYWRITER, CONTRACT • SEP. 2022—JAN. 2023
• Solo in-house writer responsible for crafting energetic and relatable brand copy across retail, e-commerce, digital and social channels
RAINDROP AGENCY • SAN DIEGO, CA (REMOTE)
SENIOR COPYWRITER • SEP. 2020—AUG. 2022
• Managerial and creative role on a team of comedy writers who strike a balance between offbeat humor and strategic concepting to produce viral YouTube videos and TV commercials for a variety of business clients
Main Clients: Dr. Squatch, NATIVE (Procter & Gamble), LUME, Lexie Hearing, Dossier, WORX
KOPARI BEAUTY • LA JOLLA, CA
COPYWRITER • JAN. 2020—MAR. 2020
• Lead messaging and voice across print, digital, and social channels as Kopari's first-ever full-time, in-house writer
PETCO • SAN DIEGO, CA
COPYWRITER • 2017—2020
• Developed creative campaign concepts and wrote copy for retail, packaging, digital, social, and video as part of an in-house agency model alongside design and production partners
• Seamlessly shifted voice between Petco initiatives and brands
SEPHORA • SAN FRANCISCO, CA
SENIOR EDITORIAL WRITER • 2016—2017
EDITORIAL WRITER • 2015—2016
• Collaborated closely with design, marketing, and merchandising partners to optimize content and present creative solutions, including promotional emails, digital experiences, paid social posts, and in-store signage
• Copy edited and provided directional feedback to junior writers
BENEFIT COSMETICS • SAN FRANCISCO, CA
COPYWRITER, CONTRACT • 2015—2015
• Created copy for new product launch campaigns, weekly promotional emails, paid social posts, and product pages
HOWND • TEMPE, AZ
SENIOR CREATIVE STRATEGIST • 2014—2015 CREATIVE STRATEGIST • 2013—2014
• Wrote and designed direct response campaigns and social content for local business and franchise clients
Main Clients: Elements Massage, SkyZone, 18|8 Fine Men’s Salons, Dallas Karting Complex
EDUCATION
UNIVERSITY OF ILLINOIS
URBANA-CHAMPAIGN, IL
2005—2009
BS, Advertising
PORTFOLIO STUDIO
SAN DIEGO, CA
2018—2019
Copywriting
SKILLS
• Multimedia copywriting
• Script writing
• Creative concepting
• Copy editing
• Product naming & packaging
• Basic video production
• Casting & on-set coaching
• Personnel management
SO EXTRA
VOLO SPORTS SAN DIEGO
UMPIRE • 2021—PRES.
• Adult softball official and expert angry ballplayer calmer-downer
• Post twice-weekly Instagram and TikTok content to Volo’s social media pages
THE ANIMAL PAD
VOLUNTEER • 2022—PRES.
• Hands-on care for 15+ shelter dogs from Tijuana, equal parts cuddly stuff and messy stuff
• Content creation for TAP's Instagram and TikTok accounts
• Graphic design for foster listings and event announcements
E.L.F. BEAUTY • OAKLAND, CA (REMOTE)
SENIOR COPYWRITER • JAN. 2023—PRES.
• Research, concept, and write copy for retail, digital, and packaging for e.l.f. SKIN, Well People and KEYS Soulcare (within e.l.f. brands)
MILANI COSMETICS • LOS ANGELES, CA (REMOTE)
SENIOR COPYWRITER, CONTRACT • SEP. 2022—JAN. 2023
• Solo in-house writer responsible for crafting energetic and relatable brand copy across retail, e-commerce, digital and social channels
RAINDROP AGENCY • SAN DIEGO, CA (REMOTE)
SENIOR COPYWRITER • SEP. 2020—AUG. 2022
• Managerial and creative role on a team of comedy writers who strike a balance between offbeat humor and strategic concepting to produce viral YouTube videos and TV commercials for a variety of business clients
Main Clients: Dr. Squatch, NATIVE (Procter & Gamble), LUME, Lexie Hearing, Dossier, WORX
KOPARI BEAUTY • LA JOLLA, CA
COPYWRITER • JAN. 2020—MAR. 2020
• Lead messaging and voice across print, digital, and social channels as Kopari's first-ever full-time, in-house writer
PETCO • SAN DIEGO, CA
COPYWRITER • 2017—2020
• Developed creative campaign concepts and wrote copy for retail, packaging, digital, social, and video as part of an in-house agency model alongside design and production partners
• Seamlessly shifted voice between Petco initiatives and brands
SEPHORA • SAN FRANCISCO, CA
SENIOR EDITORIAL WRITER • 2016—2017
EDITORIAL WRITER • 2015—2016
• Collaborated closely with design, marketing, and merchandising partners to optimize content and present creative solutions, including promotional emails, digital experiences, paid social posts, and in-store signage
• Copy edited and provided directional feedback to junior writers
BENEFIT COSMETICS • SAN FRANCISCO, CA
COPYWRITER, CONTRACT • 2015—2015
• Created copy for new product launch campaigns, weekly promotional emails, paid social posts, and product pages
HOWND • TEMPE, AZ
SENIOR CREATIVE STRATEGIST • 2014—2015 CREATIVE STRATEGIST • 2013—2014
• Wrote and designed direct response campaigns and social content for local business and franchise clients
Main Clients: Elements Massage, SkyZone, 18|8 Fine Men’s Salons, Dallas Karting Complex
EDUCATION
UNIVERSITY OF ILLINOIS
URBANA-CHAMPAIGN, IL
2005—2009
BS, Advertising
PORTFOLIO STUDIO
SAN DIEGO, CA
2018—2019
Copywriting
SKILLS
• Multimedia copywriting
• Script writing
• Creative concepting
• Copy editing
• Product naming & packaging
• Basic video production
• Casting & on-set coaching
• Personnel management
SO EXTRA
VOLO SPORTS SAN DIEGO
UMPIRE • 2021—PRES.
• Adult softball official and expert angry ballplayer calmer-downer
• Post twice-weekly Instagram and TikTok content to Volo’s social media pages
THE ANIMAL PAD
VOLUNTEER • 2022—PRES.
• Hands-on care for 15+ shelter dogs from Tijuana, equal parts cuddly stuff and messy stuff
• Content creation for TAP's Instagram and TikTok accounts
• Graphic design for foster listings and event announcements